Marketing communications budgets tend to be higher when there ________.
A) is high channel support
B) exists hardly any change in the marketing program over time
C) are infrequent product purchases in large quantities
D) are differentiated products and nonhomogeneous customer needs
E) are many easily reachable customers spread over small geographic territories

Question

Quizplus · Accepted Answer

Marketing communications budgets tend to be higher when there are differentiated products and nonhomogeneous customer needs because it requires more effort and resources to effectively communicate the benefits and unique selling points of such products to a target audience.

Marketing Communications Budgets Tend to Be Higher When There ________