Qualities such as candor, humor, and naturalness make a spokesperson ________, which is an important component of spokesperson credibility.

Question

Quizplus · Accepted Answer

Likability is closely tied to credibility in terms of how an audience perceives a spokesperson. Candor, humor, and naturalness are all qualities that can make a spokesperson more likable, which in turn makes them more believable and trustworthy.

Qualities Such as Candor, Humor, and Naturalness Make a Spokesperson