Motivational or "borrowed interest" devices - such as the presence of cute babies, frisky puppies, popular music, or provocative sex appeals - are often employed to attract attention and raise involvement with an ad.

Question

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Motivational or "borrowed interest" devices are commonly used in advertising to capture the attention of the audience, increase involvement, and create a positive association with the product or service being advertised. Examples include featuring cute babies, frisky puppies, popular music, or provocative sex appeals in ads.

Motivational or "Borrowed Interest" Devices - Such as the Presence