The two-step flow supports the notion that consumption styles are primarily influenced by a "trickle-down" or "trickle-up" effect from mass media.

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The two-step flow theory suggests that individuals obtain their information from opinion leaders, who in turn are influenced by mass media. It does not necessarily support the idea of a strict "trickle-down" or "trickle-up" effect from mass media on consumption styles.

The Two-Step Flow Supports the Notion That Consumption Styles Are