Bill and Josh are considering opening a retail store. They have identified their target market and location and are finalizing the details of the merchandise they will carry. Since the neighborhood is rundown and the customers in the area are very price-conscious, Bill and Josh want to offer goods from well-known brands, but at lower rates than the full retail prices of the products. They choose to stock excess production from manufacturers or goods that have remained unsold at other retailers. This is a description of a(n) ________ retailer.

Question

Quizplus · Accepted Answer

The description of offering well-known brands at lower rates and stocking excess production from manufacturers or unsold goods from other retailers aligns with the characteristics of an off-price retailer.

Bill and Josh Are Considering Opening a Retail Store