A ________ is a wholesaler-sponsored group of independent retailers engaged in bulk buying and common merchandising.

Question

Quizplus · Accepted Answer

A voluntary chain is a group of independent retailers who join together to increase their buying power and achieve cost savings through bulk purchasing. The voluntary chain is sponsored by a wholesaler, who then supplies the member retailers with goods at a lower cost than they would be able to obtain individually. This allows each retailer in the chain to remain independent while benefiting from the collective bargaining power of the group. The other options listed (A, C, D, E) are not wholly accurate descriptions of this type of retailer group.

A ________ Is a Wholesaler-Sponsored Group of Independent Retailers Engaged