A brand developed by a retailer and/or wholesaler that is available only in selected retail outlets is called a ________ brand.

Question

Quizplus · Accepted Answer

This describes a private-label brand, which is owned and sold exclusively by the retailer or wholesaler with limited availability in select stores. A generic brand is not owned by a specific company, a franchisee is a business owner who has purchased the rights to operate under the brand name of a larger company, a marque is a high-end brand, and a national brand is sold widely across multiple retailers.

A Brand Developed by a Retailer And/or Wholesaler That Is