A firm uses its sales force to sell to large accounts and outbound telemarketing to sell to medium-sized accounts. The firm is using ________ marketing.
A) hybrid
B) pull
C) personalized
D) vertical
E) internal

Question

Quizplus · Accepted Answer

The firm is using a combination of sales force (personalized approach) and telemarketing (internal approach), which is a hybrid marketing strategy.

A Firm Uses Its Sales Force to Sell to Large