Armon Apparels designs, manufactures, and distributes athletic apparel and accessories for men and women. The company has only nine distributors across the United States. These distributors control a nationwide network of 600 retailers. The company does not sell its products through other channels. This is an example of ________ distribution.

Question

Quizplus · Accepted Answer

Selective distribution involves using a limited number of distributors to reach a larger market, which is what Armon Apparels is doing by having only nine distributors for a nationwide network.

Armon Apparels Designs, Manufactures, and Distributes Athletic Apparel and Accessories