Early buyers might be willing to pay for high-value-added channels, but later buyers will switch to lower-cost channels.

Question

Quizplus · Accepted Answer

This statement aligns with the theory of the diffusion of innovation, which suggests that early adopters are typically more willing to pay a premium price for new products or services. As the product or service becomes more widely adopted, later buyers are typically more price-sensitive and may switch to lower-cost alternatives.

Early Buyers Might Be Willing to Pay for High-Value-Added Channels