A(n) ________ includes the producer, wholesaler(s), and retailer(s) acting as a unified system.
A) parallel marketing channel
B) vertical marketing system
C) extensive marketing channel
D) internal marketing system
E) conventional marketing channel

Question

Quizplus · Accepted Answer

A vertical marketing system refers to a channel of distribution where the producer, wholesaler, and retailer work together as a unified system. This allows for greater coordination and efficiency throughout the entire distribution process. The other options (parallel marketing channels, extensive marketing channels, internal marketing systems, and conventional marketing channels) do not encompass the same level of collaboration and coordination seen in a vertical marketing system.

A(n) ________ Includes the Producer, Wholesaler(s), and Retailer(s) Acting as a Unified