________ channel conflict occurs between channel members at the same level.
A) Horizontal
B) Vertical
C) Multichannel
D) Administrative
E) Contractual

Question

Quizplus · Accepted Answer

Horizontal channel conflict occurs between channel members at the same level, such as two retailers competing against each other or two wholesalers who serve the same retailers. Vertical channel conflict, on the other hand, occurs between channel members at different levels, such as a manufacturer and a retailer. Multichannel conflict can occur when different channels are in competition with each other, such as when a company sells direct to consumers as well as through retailers. Administrative conflict occurs when there is disagreement over how to allocate tasks and responsibilities within a channel. Contractual conflict occurs when there is disagreement over the terms and conditions of a contract between channel members.

________ Channel Conflict Occurs Between Channel Members at the Same