What is the trade-off in return for the benefits associated with an integrated multichannel marketing system?
A) increased market coverage
B) customers who buy in one channel are more profitable than customers who buy across different channels
C) lower channel costs
D) two or more channels may end up competing for the same customer
E) customized selling

Question

Quizplus · Accepted Answer

The trade-off for the benefits of an integrated multichannel marketing system is that two or more channels may end up competing for the same customer. While increased market coverage, lower channel costs, and customized selling are benefits of an integrated multichannel marketing system, the potential for channel conflict is a significant drawback. This can lead to confusing or conflicting messaging, inconsistent customer experiences, and a loss of trust and loyalty from customers.

What Is the Trade-Off in Return for the Benefits Associated