If a producer wants to achieve rapid market penetration through a low-price policy, while a dealer wants to work with high margins to pursue short-run profitability, the source of the channel conflict is ________.

Question

Quizplus · Accepted Answer

The source of the channel conflict in this scenario is goal incompatibility, as the producer and dealer have different goals - one is focused on rapid market penetration through low prices, while the other is focused on short-run profitability through high margins. This creates a conflict that needs to be resolved in order for the channel to function smoothly.

If a Producer Wants to Achieve Rapid Market Penetration Through