When supermarkets and department stores drop the price on well-known brands to stimulate store traffic, they are said to be following ________ pricing.
A) value
B) loss-leader
C) special event
D) high-low
E) everyday low

Question

Quizplus · Accepted Answer

When supermarkets and department stores drop the price on well-known brands to stimulate store traffic, they are said to be following loss-leader pricing.

When Supermarkets and Department Stores Drop the Price on Well-Known