Which of the following firms is most likely to seek radical innovation?
A) a traditional publishing company
B) a small scale FMCG company
C) a firm that procures and markets wheat
D) a high-tech firm in telecommunications
E) a firm that sells mineral water

Question

Quizplus · Accepted Answer

High-tech firms in industries such as telecommunications require constant innovation to stay competitive, making them the most likely to seek radical innovation. Traditional publishing companies, small FMCG companies, and firms procuring/marketing wheat likely have established products or processes and may focus more on incremental innovation. A company that sells mineral water may prioritize quality and branding over innovation.

Which of the Following Firms Is Most Likely to Seek