During which of the following stages in new product development decision making do managers analyze if they can find a good thought consumers say they would try?
A) idea generation
B) idea screening
C) business analysis
D) concept development and testing
E) product development and testing

Question

Quizplus · Accepted Answer

During the concept development and testing stage, managers present the product concept to target consumers, either symbolically or physically, to determine the reaction of potential customers. This stage is crucial for assessing if consumers understand the product, if they would potentially buy or use it, and how they perceive its value, essentially finding a "good thought" that consumers indicate they would try.

During Which of the Following Stages in New Product Development