Companies such as Edison Nation and the Big Idea Group have sprung up to tap into ________ possibilities, often combining its own design, branding, engineering, and sales teams with online participants, forming a community for devising new products.

Question

Quizplus · Accepted Answer

The sentence mentions companies that combine their teams with online participants to devise new products, forming a community. This is an example of crowdsourcing, which is the practice of obtaining ideas or content by soliciting contributions from a large number of people, especially from the online community.

Companies Such as Edison Nation and the Big Idea Group