Many people believe that customer focus does not help to create better, or new, products. This belief rests on which of the following ideas?
A) Such new product developments decrease the chances of success.
B) Customers do not consider the cost of design when making suggestions.
C) Customers are at times unaware of what they really want.
D) It increases the cost of testing a product or service.
E) Having too much customer focus leads to a negative brand image.

Question

Quizplus · Accepted Answer

The belief that customer focus does not help to create better, or new, products rests on the idea that customers are at times unaware of what they really want. This is because customers may not have the technical or specialized knowledge required to understand the design process or the potential capabilities of a product. However, despite this limitation, customer feedback and insights can still be valuable inputs into the product development process.

Many People Believe That Customer Focus Does Not Help to Create