A group of college graduates decides to start a business. Though they are knowledgeable in various business domains, they are unable to arrive at a valuable business idea. They decide to search for ideas in a structured manner. They meet and start discussing everyone's ideas. Each idea is recorded and then the thoughts that come up in relation to the ideas are written down and discussed. This process helps them to finalize a business plan. What technique is used here?

Question

Quizplus · Accepted Answer

The technique used here is mind mapping, which involves brainstorming and organizing ideas in a visual way. The group is recording and discussing their ideas, which is a key aspect of mind mapping.

A Group of College Graduates Decides to Start a Business