In consumer-goods market testing, the company seeks to estimate four variables. These four variables are: trial, first repeat, adoption, and ________.
A) guaranteed response
B) price sensitivity
C) purchase frequency
D) usage convenience
E) preferential treatment

Question

Quizplus · Accepted Answer

The three variables mentioned are commonly used in market testing and are known as trial, first repeat, and adoption. Purchase frequency is the fourth variable that is typically estimated in consumer-goods market testing. The other options such as guaranteed response, price sensitivity, usage convenience, and preferential treatment are important factors in marketing research but are not the variables being estimated in consumer-goods market testing.

In Consumer-Goods Market Testing, the Company Seeks to Estimate Four