A large FMCG company decides to test market Kora, a new brand of face cleanser, to be launched soon. The company initially distributes a few free samples to some prospective consumers. Later it offers the product to the customers at a discounted price and observes that not only more than seventy percent of the customers are purchasing it but the same number are also satisfied using it. The company keeps using this process 3-4 times to obtain a correct count of the number of people purchasing the product repeatedly. Which of the following testing methods is being used here?

Question

Quizplus · Accepted Answer

The company is using sales-wave research, a method where a product is introduced to consumers (often with initial incentives like discounts or free samples), and their repeat purchase behavior is tracked over several iterations to gauge the product's acceptance and likelihood of success in the market.

A Large FMCG Company Decides to Test Market Kora, a New