In response to a short-term oversupply of wine in the marketplace, the makers of Kendall-Jackson developed two new brands by using rapid prototyping - designing products on a computer and producing rough models to show potential consumers for their reactions - to quickly bring its ideas to life.

Question

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This statement is true. The makers of Kendall-Jackson did use rapid prototyping to quickly develop two new brands in response to a short-term oversupply of wine in the marketplace.

In Response to a Short-Term Oversupply of Wine in the Marketplace