Five characteristics influence the rate of adoption of an innovation. One of these is ________.
A) marketing expertise
B) relative advantage
C) packaging attractiveness
D) government regulations
E) place of value exchange

Question

Quizplus · Accepted Answer

Relative advantage, or the perceived superiority of the new innovation compared to existing alternatives, is a key factor that can influence the rate of adoption. If customers perceive that the innovation offers significant advantages over existing products, they are more likely to adopt it quickly. The other options, such as marketing expertise, packaging attractiveness, government regulations, and place of value exchange, may influence adoption to some degree but do not have as much impact as the relative advantage.

Five Characteristics Influence the Rate of Adoption of an Innovation