________ is the effect one person has on another's attitude or purchase probability.
A) Sharing power
B) Collaborative power
C) Market influence
D) Brand power
E) Personal influence

Question

Quizplus · Accepted Answer

The effect one person has on another's attitude or purchase probability is referred to as personal influence. This can be seen in situations where individuals are influenced by the opinions and recommendations of their friends, family, or peers when making purchasing decisions. Personal influence is an important factor in marketing and can be leveraged through various tactics such as influencer marketing and referral programs.

________ Is the Effect One Person Has on Another's Attitude