Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy?
A) pure tangible good
B) basic product
C) augmented product
D) potential product
E) generic product

Question

Quizplus · Accepted Answer

The basic product level of the consumer-value hierarchy refers to the core benefits that the customer is seeking from the product. In the example given, the customer is seeking shoes that cover their feet and allow them to walk unobstructed. This aligns with the basic product level, which is the most fundamental benefit the product provides.

Marketers Must See Themselves as Benefit Providers