Smith & Adams Poultry has recently upgraded its transactional model such that its customers (restaurants and hotels) can communicate with its central supply system to indicate purchase volumes, dates, and receive confirmation, through their computer terminals. This is an example of a company differentiating itself versus competition in terms of ________.
A) customer relationships
B) customer training
C) installation
D) delivery ease
E) ordering ease

Question

Quizplus · Accepted Answer

By upgrading its transactional model to allow customers to indicate purchase volumes and dates and receive confirmation through their computer terminals, Smith & Adams Poultry is focusing on providing ordering ease to its customers. This is differentiating the company from its competition by making the ordering process more convenient and efficient for customers.

Smith & Adams Poultry Has Recently Upgraded Its Transactional Model