In increasingly fast-paced markets, price and technology are not enough. ________ is the factor that will often give a company its competitive edge and is defined as the totality of features that affect how a product looks, feels, and functions in terms of customer requirements.
A) Conformance
B) Design
C) Performance
D) Reliability
E) Style

Question

Quizplus · Accepted Answer

Design encompasses elements such as aesthetics, usability, and functionality which are important in creating a product that meets and exceeds customer expectations. It allows a company to differentiate its product from competitors and provide added value to customers.

In Increasingly Fast-Paced Markets, Price and Technology Are Not Enough