Product-line analysis provides information for two key decision areas: product-line length and ________.
A) product-class composition
B) product-mix pricing
C) product pricing
D) popular pricing
E) product-need family

Question

Quizplus · Accepted Answer

Product-line analysis helps in determining the pricing strategies for the mix of products a company offers, which is referred to as product-mix pricing. This involves setting prices for all items in the product line to maximize profits for the entire line, not just for individual items.

Product-Line Analysis Provides Information for Two Key Decision Areas: Product-Line