When Mercedes successfully introduced its C-Class cars at $30,000 without injuring its ability to sell other Mercedes cars for $100,000, it was an example of a successful ________.
A) two-way stretch
B) line pruning
C) down-market stretch
D) up-market stretch
E) choice reduction

Question

Quizplus · Accepted Answer

When Mercedes introduced its C-Class cars at a lower price point without harming its ability to sell its higher-priced models, it successfully expanded its product line downwards to attract a broader customer base. This strategy is known as a down-market stretch, where a brand traditionally associated with higher-end products introduces lower-priced items to capture more market segments.

When Mercedes Successfully Introduced Its C-Class Cars at $30,000 Without