McDonald's restaurants inside Walmart stores and Starbucks inside Super Targets are examples of ________, whose main advantages are that the products can or may be convincingly positioned by virtue of the associated brands.

Question

Quizplus · Accepted Answer

McDonald's and Starbucks are partnering with Walmart and Super Target respectively for retail co-branding, which involves two or more brands teaming up to sell a product or service in order to increase brand awareness and sales. This benefits both the company and the retailer, as it allows for mutually beneficial promotions and increases customer traffic.

McDonald's Restaurants Inside Walmart Stores and Starbucks Inside Super Targets