Betty Crocker cake mixes using Hershey syrup in its mixes and "Lunchables" lunch combinations with Taco Bell tacos are examples of what special type of branding?
A) family branding
B) ingredient co-branding
C) co-branding
D) generic branding
E) individual branding

Question

Quizplus · Accepted Answer

Ingredient co-branding is when two brands collaborate to create a product, and one brand's ingredient is featured prominently in the branding of the final product. In this case, Hershey syrup and Taco Bell tacos are both used as key ingredients in Betty Crocker cake mixes and Lunchables lunch combinations, respectively.

Betty Crocker Cake Mixes Using Hershey Syrup in Its Mixes