Growing the core can be a less risky alternative than expansion into new product categories.

Question

Quizplus · Accepted Answer

Growing the core refers to expanding within existing product categories or markets, which can involve less risk compared to venturing into completely new areas. This is because the company already has some knowledge and experience in these established areas, and can leverage existing infrastructure and relationships. On the other hand, expanding into new product categories involves more uncertainty and can require significant investments in research, development, and marketing.

Growing the Core Can Be a Less Risky Alternative Than