Trendz Inc. is a leading brand of fashion clothing and accessories based in Houston. After gaining a strong foothold in the US, the company wants to foray into foreign markets. The management at Trendz knows that people residing in other countries are likely to have different tastes and preferences, so they may have to redesign some of their offerings. Which of the following strategies is Trendz using?

Question

Quizplus · Accepted Answer

Trendz Inc. is using a geographic-expansion strategy by entering foreign markets after realizing that people residing in these markets are likely to have different tastes and preferences. This may require them to redesign some of their offerings to cater to the needs of these markets.