When Starbucks extended its brand into coffee drinks and ice creams to reach customers who did not use its brand, it was using a(n) ________ strategy.
A) geographical-expansion
B) new-market segment
C) market-penetration
D) larger package size
E) increased frequency

Question

Quizplus · Accepted Answer

By creating new products (coffee drinks and ice creams) and targeting customers who may not have previously used the Starbucks brand, the company is utilizing a new-market segment strategy.

When Starbucks Extended Its Brand into Coffee Drinks and Ice