When Procter & Gamble used Gain and Cheer laundry detergents as outposts to protect a weak front or support a possible counterattack, they were using a ________ defense.
A) flank
B) position
C) preemptive
D) counteroffensive
E) mobile

Question

Quizplus · Accepted Answer

The use of Gain and Cheer laundry detergents as outposts to protect a weak front or support a possible counterattack indicates the use of a flank defense. Flank defense involves using strong points on the sides of the main defense to protect it from an attack on the sides or rear. In this case, Procter & Gamble used the popular brands as strong points or outposts to protect their market share from competitors, who may launch a counterattack on their weak spot or flank.

When Procter & Gamble Used Gain and Cheer Laundry Detergents