Adam wants to buy a washing machine and is looking for something that is not too expensive. When he goes to make the purchase, he finds there are two options that meet his requirements. One is a Maytag product, while the other is a newly imported South Korean brand. Adam is not very familiar with the latter and does not hesitate in choosing Maytag. This example implies that ________.
A) the imported brand will not survive the competition from Maytag
B) Maytag has a positive customer brand equity
C) the South Korean company has a low advertising budget
D) the imported brand is unreliable
E) the Maytag washing machine has better features than the imported brand

Question

Quizplus · Accepted Answer

The example implies that Adam is familiar with the Maytag brand and sees it as a more reliable and trustworthy option, indicating positive customer brand equity for Maytag. The example does not give any evidence or indication that the South Korean brand is unreliable or has a low advertising budget, nor does it compare the features of the two washing machines. Therefore, options A, C, D, and E are not supported by the example.

Adam Wants to Buy a Washing Machine and Is Looking