Christian Louboutin is a footwear designer who launched his line of high-end women's shoes in France in 1991. Since 1992, his designs have incorporated the shiny, red-lacquered soles that have become his signature. These red-lacquered soles and high stilettos of Louboutin distinguish him from other designer shoe brands. In accordance with the BrandAsset^® Valuator model, which of the following components of brand equity has Louboutin fulfilled in this scenario?

Question

Quizplus · Accepted Answer

Louboutin's use of the red-lacquered soles and high stilettos sets his designs apart from other designer shoe brands, demonstrating energized differentiation as a key component of his brand equity.

Christian Louboutin Is a Footwear Designer Who Launched His Line