According to the BrandAsset^® Valuator model, which of the components of brand equity measures how aware and familiar consumers are with the brand? A) esteem B) energized differentiation C) relevance D) knowledge E) presence

Question

Quizplus · Accepted Answer

The knowledge component of brand equity measures how aware and familiar consumers are with the brand. It includes factors such as brand recognition, recall, and understanding of brand associations.

According to the BrandAsset® Valuator Model, Which of the Components

According to the BrandAsset^® Valuator Model, Which of the Components