With respect to the "six brand building blocks," brand ________ describes the extrinsic properties of the product or service, including the ways in which the brand attempts to meet customers' psychological or social needs.
A) imagery
B) judgment
C) resonance
D) salience
E) performance

Question

Quizplus · Accepted Answer

Brand imagery refers to the extrinsic properties of a product or service, including how it fulfills customers' psychological or social needs, by creating a specific image or identity in consumers' minds that goes beyond its physical attributes.

With Respect to the "Six Brand Building Blocks," Brand ________