The introduction of Diet Coke by the Coca-Cola Company is an example of ________.
A) line extension
B) brand harmonization
C) category extension
D) brand dilution
E) co-branding

Question

Quizplus · Accepted Answer

The introduction of Diet Coke is an example of a line extension, where a company introduces additional items in the same product category under the same brand name, such as new flavors, forms, colors, added ingredients, or package sizes.

The Introduction of Diet Coke by the Coca-Cola Company Is