Starbucks introduced ice creams in the same flavors as the Frappuccinos it sold in its coffee shops. This is an example of ________.
A) brand dilution
B) co-branding
C) brand variants
D) category extension
E) brand harmonization

Question

Quizplus · Accepted Answer

This is an example of category extension, as Starbucks is extending its brand from coffee drinks to ice cream in the same flavors.

Starbucks Introduced Ice Creams in the Same Flavors as the Frappuccinos