Two advantages of ________ are that they can facilitate new-product acceptance and provide positive feedback to the parent brand and company.
A) product licensing
B) brand extensions
C) brand architecture
D) brand audits
E) brand dilutions

Question

Quizplus · Accepted Answer

Brand extensions can benefit the parent brand and company by leveraging its brand equity and providing positive feedback through successful product introductions. This can also lead to increased customer loyalty and trust.

Two Advantages of ________ Are That They Can Facilitate New-Product