The role of a relatively high-priced brand in a portfolio is often to attract customers to the brand franchise or to "build traffic."

Question

Quizplus · Accepted Answer

A high-priced brand in a portfolio typically serves to enhance the brand's prestige and profitability, rather than to build traffic or attract customers to the brand franchise, which is usually the role of lower-priced or entry-level products.

The Role of a Relatively High-Priced Brand in a Portfolio