Cash cows, or fighter brands, include products like Busch Bavarian and Intel Celeron, which are positioned with respect to the competitors' brands so that more important and profitable flagship brands can retain their desired positioning.

Question

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Cash cows are not the same as fighter brands. Cash cows are products or business units that generate a steady return of profits that far exceed the initial outlay for investment. Fighter brands, on the other hand, are created or positioned specifically to combat or deter competitors, often by protecting the market share of a company's higher-end products without necessarily being major sources of profit themselves.

Cash Cows, or Fighter Brands, Include Products Like Busch Bavarian