Customer equity is synonymous with brand equity.

Question

Quizplus · Accepted Answer

Customer equity refers to the overall value of a company's customer base, which takes into account factors such as customer loyalty, lifetime value, and their willingness to advocate for the brand. Brand equity, on the other hand, refers specifically to the value and strength of a company's brand in the marketplace. While customer equity can contribute to brand equity, they are not interchangeable terms.

Customer Equity Is Synonymous with Brand Equity