A brand must demonstrate ________, for it to function as a true point-of-difference.
A) clear superiority of an attribute or benefit
B) clear profitability to the company
C) clear similarity to the attributes of other brands
D) technological advances for an attribute or benefit
E) exploitation of competitors' weakness

Question

Quizplus · Accepted Answer

A point-of-difference means that the brand offers something unique, superior, and important to consumers that is not offered by competitors. Therefore, the brand must demonstrate clear superiority of an attribute or benefit to differentiate itself from other brands in the market.

A Brand Must Demonstrate ________, for It to Function as a True