Philip Morris bought Miller Brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. What does the company assure by stating that the beer tastes good?

Question

Quizplus · Accepted Answer

The company is assuring that the taste of their low-calorie beer is on par with normal beer, which creates a point-of-parity with their competitors.

Philip Morris Bought Miller Brewing and Launched Low-Calorie Beer, at a Time