Brand mantras typically are designed to capture the brand's points-of-________, that is, what is unique about the brand.

Question

Quizplus · Accepted Answer

Brand mantras are short phrases or slogans that capture the essence or unique selling points of a brand. Therefore, the best choice is D, "difference," as it reflects the idea that brand mantras are designed to emphasize what sets a brand apart from its competitors.

Brand Mantras Typically Are Designed to Capture the Brand's Points-Of-________