Category points-of-parity are associations designed to overcome perceived weaknesses of the brand.

Name: Category points-of-parity are associations designed to overcome perceived weaknesses of the brand.
Brand: Quizplus
Rating: 5.0 (57 reviews)

Question

Quizplus · Accepted Answer

Category points-of-parity are associations that are not necessarily unique to the brand but may be shared with other brands. They are essential for being considered a legitimate and credible player within a certain category, rather than overcoming weaknesses.

Category Points-Of-Parity Are Associations Designed to Overcome Perceived Weaknesses of the Brand